To celebrate its 125th anniversary, Victorinox opened a flagship store on London’s Oxford Street, blending Swiss craftsmanship with modern digital storytelling. In partnership with Dalziel & Pow, IUF delivered high-spec AV solutions that elevated the brand’s in-store experience while driving visibility from the high street. Through premium LED and LCD installations, the activation reflected Victorinox’s precision, legacy, and commitment to innovation.
Victorinox
Oxford Street, London
Fusing Swiss Heritage with Modern Digital Retail
1
Flagship Location
1.9
LED Screen
75
LCD Screen
Displays That Capture Outside Attention
To extend the store’s digital presence beyond its walls, a 75” high-resolution LCD screen faces Oxford Street. This impactful display promotes Victorinox campaigns in real-time, enhancing visibility and drawing foot traffic through dynamic content that reflects the brand’s ethos of quality and innovation.
Premium Indoor LED That Tells a Story
Inside the store, IUF installed a high-brightness 1.9mm pixel pitch LED screen measuring 1750mm x 2750mm. Positioned to deliver immersive product storytelling, the display showcases campaign content, product details, and heritage visuals, adding a layer of depth to the premium shopping environment.
