Victorinox

Elevating Victorinox's flagship with innovative digital solutions

To celebrate Victorinox’s 125th anniversary, the brand returned to London with a new flagship store on Oxford Street. inurface media played a key role in this project by delivering advanced LED and LCD solutions that enhanced the shopping experience. Collaborating with design agency Dalziel & Pow, we integrated a stunning premium indoor LED screen and a prominent LCD display into the store’s modern design. These installations not only highlighted Victorinox’s products and promotions but also reflected the brand’s core values and heritage, providing an elevated, immersive experience for both customers inside and those passing by on the bustling street. See More

inurface media installed a 1.9mm pixel pitch, 800cd brightness premium LED screen (1750 x 2750mm) inside the store to showcase product content and promotional features. Additionally, a 75” semi-outdoor LCD display was installed facing Oxford Street, delivering high-resolution promotional content to passers-by, enhancing visibility and engagement.

Digital Display in Victorinox's flagship store on Oxford Street.

Uniting Victorinox Heritage with Modern Digital Displays