inurface media worked with HMV on several retail spaces across the UK, installing a range of LED screens in their store windows. Strategically positioned in the store front windows to attract passing customers, these screens showcase various advertising content, including deals, promotions, and new releases, while reinforcing the HMV brand. Ensuring screen brightness in all weather conditions was a primary challenge. To overcome this ensure visiblity to passersby, the team devised a custom template for a large-scale rollout of a window totem. This totem encases a Bauer Digital LED screen, which operates via a built-in media player controlling HMV’s content playlist.