HMV, perhaps the UK’s most iconic music and entertainment retailer, continues to evolve its retail spaces to stay ahead in a competitive market. With stores across high streets and shopping centres, HMV wanted to modernise their storefront displays to drive foot traffic and increase visibility of promotions, new releases, and brand messaging
HMV
inurface media's LED screens transform HMV storefronts nationwide.
The Client
The Problem
HMV needed a high-impact digital solution to replace traditional posters and static signage. The challenge was ensuring consistent visibility in varying lighting conditions, particularly in bright outdoor environments. Additionally, the solution had to be scalable for multiple locations while maintaining a sleek aesthetic that complemented HMV’s branding.
The Solution
inurface media developed and deployed custom-built digital window totems featuring high-brightness LED screens to maximise visibility.
Custom Digital Window Totems
Strategically designed for storefronts, the large-scale totems house LED screens, ensuring high brightness even in direct sunlight or changing weather conditions.
Content Flexibility
Using built-in media players, the screens are controlled via a centralised content management system, enabling remote updates for various stores. This allows HMV to change promotional content, product highlights, or brand messaging at the touch of a button
Scalability
The digital totems were successfully trialled in a few locations before a nationwide rollout across 16 stores, from high streets to shopping centres. This scalable solution made it easy to maintain uniformity and maximise brand presence across different regions.
The Results
The digital window displays have transformed HMV’s storefronts into dynamic, attention-grabbing retail spaces.
Eye-catching screens effectively draw customers into stores and increase foot traffic
Flexible & updatable content management means that promotions, deals, and new releases can be changed instantly.
A cohesive digital presence across multiple locations enhances brand impact.
