NIKE

Enhancing Nike's customer experiences through in store digital media displays.

The Client

Nike is a global leader in sportswear, renowned for its innovation in both product design and customer experience. Their retail locations are not just points of sale but brand hubs that inspire, engage, and immerse shoppers in the Nike ethos. To maintain their cutting-edge presence, Nike continuously evolves its in-store environments to align with the expectations of modern consumers

The Problem

The Solution

LED Tickers

Installed in the men’s and women’s footwear sections, these 1.9mm pixel pitch tickers provide real-time branded content and promotional messaging.

Large LED Screens

Strategically positioned LED and wrap-around LED Displays showcase key product launches and campaigns - creating an immersive feature that elevates the in-store aesthetic.

Interactive Touchscreen Mirrors

55” 4K PCAP screens featuring custom software that enables customers to capture boomerang GIFs and snap-mask images, encouraging social media sharing.

The Results

Nike’s in-store activation delivered a sleek and engaging customer experience through high-resolution displays.

Enhanced brand presence with dynamic LED tickers and corner wrap-around screens.

Increased customer interaction through interactive touchscreen mirrors and social media integration.

Seamless content updates via Scala CMS for real-time campaign management.

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