Pret A Manger, the global food and coffee brand, is known for its freshly prepared, organic offerings. As part of its operations within Welcome Break service stations, Pret needed a reliable digital solution to comply with new allergen information regulations, ensuring transparency and accessibility for customers.
Pret A Manger
Improving consumer awareness at Pret through interactive digital allergen boards.
The Client
The Problem
With updated food safety regulations requiring clear allergen information, Pret needed an intuitive and accessible way to display ingredient details in its Welcome Break locations. The solution had to be user-friendly, secure, and seamlessly integrated into the store environment.
The Solution
Interactive Allergen Information Boards
inurface media installed 21.5” touch PCAP LCD screens in key locations, allowing customers to browse ingredient and allergen details easily.
Secure and User-Friendly System
The displays featured a lockdown URL system, restricting public internet access while ensuring reliable allergen information was always available.
Seamless Integration with Welcome Break
As an established AV partner for Welcome Break, inurface media ensured smooth deployment across multiple service stations, aligning with Pret’s brand aesthetic and operational needs.
The Results
The allergen information boards change how customers interact with Pret’s food options, ensuring compliance while enhancing the customer experience.
Improved accessibility to essential allergen details.
Increased customer confidence in food choices.
Reliable and secure technology, preventing misuse while maintaining ease of use.
