Social Media Marketing
What do you think is the best way to increase brand awareness? In general you could say a good marketing strategy and that’s correct! A good marketing strategy can consist of many different things that are equally important and complement each other. The first one that comes to mind is social media. A Good business owner understands the value of social media. Social media is an amazing tool to advertise your brand as well as helps your brand engage with its customers.
Why is social media so important for marketing?
Use social proof
Before social media and technology, the world of mouth has been the most impactful way of spreading the news about everything. In fact, social proof has become a very important if not the most important aspect when it comes to a brand credibility. For this reason, many brands now pay for influencers with large followings to give their genuine positive opinions on a product or service. By allowing customers to voice their opinions about your products you give your brand credibility by letting everyone else know about your happy customers.
Stay top of mind
70% of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and 49% admit to checking social media multiple times per day. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
Increase website traffic
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.
But even though social media is a very powerful tool you will need to boost your activity and presence to a great extent in order to reach as many people as possible.
How can digital signage benefit your social media presence?
Many businesses underestimate the value of digital signage and its many benefits that can have on a business’ success. So it just makes sense that incorporating digital signage as part of your marketing strategy will only benefit your social media presence and therefore your business overall.
As we’ve discussed before on our previous blog “Digital Signage” is a subcategory of electronic signage. Simply put, digital signage is a digital installation that displays video or multimedia content for informational or advertising purposes across screens that range in sizes and shape. More and more businesses have started to realize how important digital signage is for their success and it has now become an integral part of every business strategy as the benefits are many.
Some of the many benefits of digital signage include
- Unique retail experiences
- Customer entertainment
- Event promotion
- Profitable
- Helps generate brand awareness
- Increase social media presence
So How does Digital Signage can help increase your Social Media presence?
No matter how many followers you have, you always want to reach more and more people and spread the world about your brand! Brands are always looking for ways to increase their followers as that is how they involve and grow. Did you know that you could increase your social media presence and bring more followers into your platforms with the use of digital signage?
Here we’ve listed a few ways you can use digital signage strategically.
1. Interactive Campaigns
Incorporate social media into any kind of interactive or gamified content you have. If a user is interacting with your digital signage, they are engaging and have an open mind toward the content presented. By displaying your social media handles and encouraging people to post their experience and interaction with your brand is a great way to promote your any new campaigns and products across social media.
71% of consumers feel that advertising on digital signage stands out more as compared to online ads.
For our project with Boohoo and Sports Direct we installed selfie and boomerang mirrors as we wanted to bring the element of interactivity but also increase the brand awareness across the brand’s social media platforms which we eventually did with success.
2. Create QR codes
By displaying the QR code on the digital signage screen you can connect people with your social media account as it has been a very popular and creative technique to approach new audiences in an effective way. Using interesting graphics and fun content will inspire people to follow on social media.
3. Social Wall
What a better way to increase your digital presence than incorporating a social wall into your store. As an end to end provider we have seen an amazing response from the audience and the success of the store by installing the social wall for Debenhams in Manchester’s famous Arndale Center. By installing the social wall we connected actual customers with the brand by making them the heart of the store. Simply snapping a picture and uploading it on social media with the #Debenhamsbeauty the content is then shared on the social wall. Simple, creative and yet effective.
4. Increase Employee Engagement
Employees who interact with their organization’s social media often have higher levels of engagement and are more likely to stay longer at the company.
Social media is also a great way to further emphasize company values whilst improving employee efficiency and performance. For instance if your company decides to transition to zero waste and encourages employees to bring their reusable cups, by simply posting it on social media and then displaying it with internal screens, the employees will be more likely to engage with the company.
Displaying company news on the screens is a great way to keep employees up to date with everything that is happening in your company. Many big brands we have worked with have installed digital signage in their corporate spaces such as Boden who have seen an amazing response and engagement from their employees.
By considering pairing digital signage and social media into your offices will lead to happy employees which will lead to happy customers and eventually to higher profits.
Conclusion
Both digital signage and social media have been proven many times to be great tools individually. And as we discussed earlier the combination of both of these elements can guarantee a successful marketing plan.
Incorporating digital signage into your business has been shown to increase the social media presence and helps with brand awareness and promotion.
Combining the best of digital signage with the best of social media it’s an idea that many businesses are considering for the simplest reason that it offers customer engagement and dynamic content with the best communication channel like no other.
