The well known Asian quick-service restaurant, Chopstix, aimed to modernise its menu system by transitioning from static paper menus to dynamic digital displays. With the introduction of its new breakfast concept, ‘The Good Breakfast,’ the brand required a seamless digital solution to switch between its morning and afternoon offerings effortlessly.
Chopstix
Chopstix's dynamic digital menu boards: revolutionising QSR with LED displays.
The Client
The Problem
Chopstix needed a digital signage solution that could:
- Adapt between ‘The Good Breakfast’ in the morning and ‘Chopstix’ in the afternoon.
- Automatically update menus and promotions based on the time of day.
- Be centrally managed for quick and easy content updates.
The Solution
Dynamic Digital Fascia
A 5000mm x 500mm 2.4mm indoor LED fascia was installed at the kiosk front, automatically transitioning between ‘The Good Breakfast’ and ‘Chopstix’ at set times, ensuring clear brand identity throughout the day.
Digital Menu Boards
digital menu screens were implemented to display real-time menu content, adapting to different meal services. These boards also showcase promotions and advertising videos.
Centralised Content Management
Powered by Scala CMS, the digital displays allow for seamless content updates from any web browser. This ensures menus, promotions, and branding are always up to date with minimal effort.
The Results
The new digital signage system has enhanced both customer experience and operational efficiency by:
Seamlessly switching branding between ‘The Good Breakfast’ and ‘Chopstix.’
Providing clear, engaging menus that update automatically.
Improving operational control with easy remote content management.
