Chopstix partnered with IUF to enhance its digital presence across Welcome Break locations, introducing a fully dynamic signage system to support its dual-brand service model. With the launch of its breakfast offering, ‘The Good Breakfast,’ the challenge was to seamlessly switch between distinct menu identities throughout the day. IUF delivered a custom solution combining LED fascia and dynamic menu boards, automated, high-impact, and built for operational efficiency.
Chopstix
Welcome Break
Time-Sensitive Menu Displays Supporting Dual Brand Messaging
20
Locations
7
Years of Partnership
7
On-Site Support
Dynamic Menus That Inform and Promote
Inside each QSR space, IUF deployed digital menu boards that update in real time, automatically showcasing the correct offering based on time of day. In addition to standard menu items, the screens also display promotional content and brand videos. All assets are managed remotely through Scala CMS, giving the Chopstix team full control across locations with minimal effort.
High-Impact Fascia That Changes With the Clock
To clearly distinguish between its breakfast and lunch services, IUF installed a 2.4mm pixel pitch indoor LED fascia above the counter, automatically transitioning between ‘The Good Breakfast’ and ‘Chopstix’ branding at set times. This eye-catching display ensures brand clarity and consistent visual communication, regardless of daypart.
