Highsnobiety, a renowned luxury retailer known for blending streetwear with high fashion, sought to expand its reach with a physical presence at Copenhagen Airport.
The goal was to reflect its unique brand identity and amplify promotional efforts in a high-traffic, dynamic environment. To achieve this, they partnered with inurface media for advanced audio-visual solutions that would captivate travelers passing through the airport.
Highsnobiety faced several challenges, including:
The task was to integrate cutting-edge technology into the store’s environment while solving the lighting challenges that often occur in airports.
Two high-performance LED screens, one with 2.6mm pixel pitch and the other with 1.9mm pixel pitch—were strategically placed to ensure visibility despite fluctuating lighting conditions
inurface media implemented the Scala CMS platform, enabling remote content updates for Highsnobiety. This system ensures that the brand’s promotional content remains fresh and engaging, with seamless updates that can be controlled from a distance.
With a four-hour remote response and next-day on-site escalation, inurface media provided Highsnobiety with swift, reliable technical support to guarantee uninterrupted display operation.
The project successfully enhanced Highsnobiety’s retail presence, ensuring impactful brand visibility and smooth operations.
Increased customer engagement through eye-catching visuals, resulting in heightened foot traffic
Streamlined content management allowed for quick updates and ensured fresh, relevant messaging.
Uninterrupted brand presence with reliable technical support, ensuring high-quality displays at all times.
