Welcome Break, the UK’s leading motorway service station operator, sought to modernise their venues with innovative digital signage to enhance customer experience and streamline communication across multiple locations.
Welcome Break
Improving communication across UK service stations.
The Client
The Problem
With high foot traffic and diverse customer needs, Welcome Break required a dynamic digital solution to display menu boards, brand content, live news, weather updates, and traffic information. The system needed to be scalable, easily updatable, and capable of integrating advertising opportunities for additional revenue.
The Solution
Digital Signage Integration
inurface media installed large-scale LED screens across 20+ locations, offering a flexible platform for displaying menus, promotions, and real-time updates.
Bespoke Content Management
CMS allows Welcome Break to seamlessly manage digital content, including BBC News, live weather feeds, and traffic updates, ensuring relevant and timely communication.
Commercial Advertising Space
The digital screens provide brands with an opportunity to advertise directly to travelers, creating an additional revenue stream for Welcome Break while enhancing visitor engagement.
The Results
The implementation of digital signage has transformed Welcome Break’s service stations into modern, engaging spaces.
Improved customer experience with real-time updates on travel, news, and weather.
Increased operational efficiency through centralised content management and automated updates.
New revenue opportunities from third-party brand advertising, maximising the value of digital displays.
